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Groundswell and Social Media Marketing have been the books that have guided this blog on my own personal experiences with the use of social media in today’s society. We have come to an era in which we will no longer know what it’s like not to participate in social media sites. If you go to buy products we will research what others say about the products on blogs pages, Twitter feeds and Facebook fan pages.

Know that technology will always be changing and with that so will we as customers, suppliers and buyers. Companies need to go looking for their audience rather then waiting for them to come. The words innovation and customization will become the norm in which we describe the key to groundswell. Also companies will use metrics off social media sites to track what their customers are saying rather then handing out paper form surveys. Companies can’t ignore social media, it’s a collaboration that will decided the success of the company and failure of a company if they choose to ignore.

This is no longer the future of marketing for companies, it’s the present.



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